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Do Taking Vitamins Truly Help Human Health?

Do Taking Vitamins Truly Help Human Health?

Elsevier publishes the 2nd Edition of Nutraceuticals: Efficacy, Safety, and Toxicity — An updated reference detailing how natural ingredients serve numerous diseases, and related global regulatory guidelines; co-authored by 24hr Supplement’s CEO, Rajiv Lall


MENOMONIE, Wis. (June 8, 2021) — What vitamins truly improve human health? In perhaps the most comprehensive reference available, the 2nd Edition of Nutraceuticals: Efficacy, Safety, and Toxicity recently published by Elsevier, outlines the scientific evidence for applying natural ingredients to common diseases and disorders, including interactions with therapeutic drugs. The book explains the mechanisms in which nutraceuticals can serve arthritis, anxiety, diabetes, cancer, and neurodegenerative disorders to name just a few.

Nutraceutical researcher Rajiv Lall, CEO of the 24hr Supplement brand by ProbioticsSmart LLC, co-authored the encyclopedic resource along with distinguished scientists Dr. Ramesh C. Gupta, Head of Toxicology at Murray State University, and Dr. Ajay Srivastava, specializing in neuropharmacology and an adjunct Faculty member at the University of Wisconsin-Stout.

The book reviews many powerful ingredients, like ashwaganda, astaxanthin, caffeine, cannabidiol, curcumin, and more, analyzing their efficacy of use, toxicity and safety for human consumption. Readers will find information about herbal and Ayurvedic medicines, prebiotics, probiotics, and adaptogens, as well as each of the regulatory guidelines for North America, Europe, India, China, Australia, New Zealand, Japan and Turkey. Completely revised and updated, this updated edition was written for toxicologists, pharmacologists, pharmaceutical scientists, and those interested in medicinal plants and natural products.

Key Features

  • Presents a completely revised and updated resource on the impact of nutraceuticals and various disease states such as diabetes and ophthalmic and dermal diseases.
  • Grants an overview of the current state-of-the-science of nutraceuticals, their use and applications, and known adverse effects.
  • Provides effective tools to evaluate the potential toxicity of any nutraceutical.
  • Includes details of regulatory issues as written by international experts.

Mr. Lall brings more than 25 years in the health food and nutraceutical industry, specializing in the study of plants and naturals sources that support human health. He earned two Masters degrees, one in Botany from Gujrat University in India, and the second in Pharmacognosy/Medicinal Chemistry from the University of Minnesota. His scientific research for the development of novel nutritional products and pharmaceuticals has helped produce 20 patents and several hundred products. Notably, Mr. Lall is also the Founder and CEO of Vets Plus, Inc., an international leader in the animal health industry, manufacturing nutritional supplements and treats for livestock and companion animals based on more than 100 proprietary formulations and 25 technology patents.  He also co-authored Nutraceuticals in Veterinary Medicine, an encyclopedia collating all related aspects of research in animal health and disease, utilization of nutraceuticals in specific animal species and covers a variety of specialties in veterinary medicine. To further support the animal health industry, Mr. Lall recently founded Noble Pharma, LLC, a pharmaceutical company in Menomonie, Wisconsin. Recent awards include the Pet Age Icon Award (2015), and National Animal Supplement Council Visibility Award (2015), National Animal Supplement Council Visibility Award (2015), and Menomonie Area Chamber of Commerce Business of the Year Award (2015).  Mr. Lall and his wife, Swati, have developed the Raj and Swati Lall Microbiology Laboratory at the University of Wisconsin-Stout to support future scientists and business leaders in the community.

About 24hr Supplement

Created by ProbioticSmart, LLC based in Menomonie, Wis., 24hr Supplement seeks to innovate science-backed nutrition to deliver optimal daily health support. Learn more at


Note: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Media Contact: David Jahr, 1+ (805) 452-4180,, 24hr Supplement, Media Relations

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