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About Us

About Us

Our Mission

Created by a team of scientists and doctors, ProbioticSmart, LLC created 24hr Supplement to innovate science-backed nutrition that delivers optimal daily health support.

Our Brand

Good health is what we do.

A health lifestyle requires daily nutrition, which cannot always be met by the foods we eat. Adding a daily 24hr Supplement fills in the nutritional gaps, adding powerful scientifically-proven ingredients to formulations that deliver more of what your body needs. Each product features the breakthrough molecule TurmiZn-OS™, which combines Curcumin, Tetrahydrocurcumin and Zinc to help the body absorb the antioxidants, vitamins and minerals contained in each capsule. The 24hr Supplement family of products includes:

  • Immunity
  • Probiotic (coming soon)
  • Joint Health (coming soon)
Good health is what we do.
You shouldn't wonder what's in your supplements.

Nature serves our health. 24hr Supplement makes it better

You shouldn't wonder what's in your supplements.

Our Values

Our science team is comprised of experts in: Pharmacology, Pharmacognosy, Microbiology, Biochemistry, Immunology, Mycology, Cell Biology, and Nutrition. Our distinguished, award-winning scientific research and medical team is led by:

  • Research-based innovation
  • Proven natural ingredients
  • Highest quality standards
  • 100% vegetarian, no preservatives, no soy, no dairy, and no gluten • Made in the USA

Our Team

Our science team is comprised of experts in: Pharmacology, Pharmacognosy, Microbiology, Biochemistry, Immunology, Mycology, Cell Biology, and Nutrition. Our distinguished, award-winning scientific research and medical team is led by:

Rajiv Lall

CEO of ProbioticSmart, LLC, M.S. Pharmacognosy, Department of Pharmacy, University of Minnesota, co-author of Nutraceuticals: Efficacy, Safety & Toxicity, published by Elsevier

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Dr. Daniel DuBourdieu

Chief Scientist of Green Labs Maine, Ph.D. University of Minnesota, Dept. of Pharmacognosy and Medicinal Chemistry

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Dr. Ramesh C. Gupta

Professor and Head of Toxicology Department at Breathitt Veterinary Center

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Dr. W. T. Shier

Professor at Department of Medicinal Chemistry, University of Minnesota

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Dr. Ajay Srivastava,

Adjunct Faculty at University of Wisconsin-Stout, Ph.D in Pharmacology, All India Institute of Medical Sciences (AIIMS), India

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Dr. Sahdeo Prasad,

Scientist at Noble Pharma, Dept. of Immunotherapeutics and Biotechnology, Texas Tech University, Health Science Center, Abilene, Texas

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Our Background

Members from our team literally wrote the book on natural ingredients that serve human health, called Nutraceuticals: Efficacy, Safety & Toxicity, published by Elsevier. This comprehensive encyclopedia outlines the scientific evidence for applying natural ingredients to common diseases and disorders, including interactions with therapeutic drugs. The book explains the mechanisms in which nutraceuticals can serve arthritis, anxiety, diabetes, cancer, and neurodegenerative disorders to name just a few.

24hr Supplement is led by Rajiv Lall, CEO, whose scientific research for the development of novel nutritional products and pharmaceuticals has helped produce 20 patents and several hundred formulations. Notably, Mr. Lall is also the Founder and CEO of Vets Plus, Inc., a leading manufacturer of science-based health food and supplements serving stock and companion animals. Recent awards include the Pet Age Icon Award (2015), and National Animal Supplement Council Visibility Award (2015). Mr. Lall and his wife, Swati, have developed the Raj and Swati Lall Microbiology Laboratory at the University of Wisconsin-Stout to support future scientists and business leaders in the community.

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